White Label PPC is a powerful online advertising tool that allows online publishers and advertisers to control their PPC campaigns. White Label PPC usually refers to the outsourcing of PPC functions made available to resellers & wholesalers within the electronic marketing niche.
The White Label service providers offer their PPC services to several other companies/organizations to sell as their, usually in bulk. This is one of the most popular forms of pay-per-click advertising, especially with small to mid-size businesses that do not have the resources to invest in creating their PPC campaign.
A client looking for a white label PPC service should always check the credentials of the agency before engaging them. A good White Label PPC service will first review the business’s needs before providing any assistance and create a customized campaign suitable to their specifications.
The reseller & the advertiser will benefit from the fact that they are not required to invest additional resources to create and manage the campaign – the work is already done by the White Label PPC agency. A good agency will ensure that their client has control over their ad spend, which in turn will increase the chances of converting visitors into paying customers.
One of the main benefits of using a white label provider is the ability to test and improve ad campaigns daily. Many service providers offer client outcomes along with the full money-back guarantee, so if there is a negative campaign it is unlikely that the publisher will be left out of pocket.
The client outcomes will show the advertiser how effective their AdWords strategy is, and this should help the advertiser to make any necessary changes, before rolling the changes out to all their PPC ads. This will help them to achieve the desired results on day one, and again to improve their day-to-day client outcomes.
There are a few things that prospective white label PPC clients should look for when selecting a contractor. The most important consideration is the experience of the contractors. Each contractor will have had a few campaigns in their hand, but the more experience that a contractor has the better chance that they will be able to give the client superior results.
The second thing that clients need to check is the cost. With the increasing use of PPC on Google, the cost of running the campaign will soon be out of reach for smaller companies, so finding a decent PPC contractor may be the key to affordable success.
There are other benefits of hiring a white label PPC company. Many services offer a low monthly fee, which can save companies considerable time and money. Using a PPC company also allows for the hiring of highly efficient marketers who do all the work for clients, while they focus on making profits. The contractors will then take all the responsibility and workload from the client, freeing up their time to work on new marketing strategies.
Another advantage to using a PPC agency is the brand recognition that they have built up over time. They will have thousands of ads already running on a variety of different search engines, and these ads will be bringing the company in more traffic than they would without the help of an agency. This means that when potential customers are looking for an agency the chances of them finding it in Google and Yahoo are much higher.