Technology

Setting Up Your E-Commerce Business

Having an excellent product and building a website is not enough to create a successful business. You will need to market your website correctly so that potential customers can find it and get the online exposure you will need to make your business a success. An e-commerce website is a perfect solution when you are selling products online, and you will have to embrace SEO (Search Engine Optimisation) to increase your digital footprint and allow your website to be found. Below are some of the different aspects you will need to consider when creating your SEO strategy to help your business grow and become the success of your dreams.

Keyword research

Before you put together your e-commerce SEO strategy, you will first need to research keywords relevant to your products. For each product, there will be a variety of appropriate keywords, and you cannot always include them all in your strategy so you will need to select the ones that work best.

Getting Your Onsite Correct

After you have selected your keywords, you will need to work on your website’s onsite to strengthen the SEO and relevance. There are many factors which encompass onsite SEO, and the first places to start are as follows:

  • Page Titles – You will want to have a unique page title on every page and include your main keyword or keywords in this, keeping it to about 70 characters long.
  • H1 Headers – Each page should also have a H1 Header which is unique, and you will also want to include your primary keyword here as well.
  • Images – Search engines cannot read images, but they can read the Image Alt Tags and Image Titles, so you can include keywords in these as well.
  • Content – You will also require professionally written content for your web pages that include a variety of your keywords and is unique and relevant for your industry.

Other Onsite Aspects

There are plenty of other onsite issues that you may need to work through, and without expertise in building websites or SEO, you may need to solicit an agency’s services to assist you with this task. If you have the time to teach yourself, there are plenty of resources available online such as websites like moz.com.

Link Building

Another vital aspect of your SEO strategy should include link building, which is a way to boost your rankings and overall online visibility. To build a link, you create unique and relevant content, and include one of your keywords as a hyperlink, pointing back to the relevant page. You then need to post this on an authoritative website that is also relevant, which will aid you in your marketing campaign. It is a time-consuming task, and you may need to outsource this task to an agency to free up your time to run your business.

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