Small business marketing can be most effective when you use a combination of different advertising techniques that work together to create a message that promotes your products and services. This is rarely achieved with a single ad platform, so you must use both traditional and internet marketing solutions. This is where a good marketing and advertising plan comes in handy. Putting together and developing a good overall marketing plan will give you a solid structure that you can follow, not only to promote your products and services, but also to build a good reputation in the community. For your company.
This article highlights why small businesses should consider local online marketing as an important aspect of their global marketing strategy.
Increase customer loyalty
Shoppers mostly rely on local stores for emergencies. This makes shoppers more loyal to these stores. According to the Local Search Usage Survey, 61% of local search engines said local search results were relevant and 58% of them said they were trustworthy. Most companies create the feeling that they are “tailor-made for customers”, which increases brand awareness and business loyalty.
More people are using the Internet to make local purchases.
According to the ConStat User Wave View VII survey, 97% of all consumers use the Internet to find products and services in their regions. These statistics show that local online marketing is the best way to reach potential customers. In addition, since almost all mobile phones are equipped with the Internet, location-based searches are also increasing.
Location-based marketing involves customizing your marketing messages based on the location and preferences of potential customers. When a customer searches for a business in a specific area, your website is more likely to appear in search results if your business has geo-referenced content.
Consumers prefer local search because most of the location-based search results (albeit a small number) are more relevant to the customer.
Promote repeat sales
With stores that are easy to access and convenient to shop for, local online marketing drives repeat sales. Easy access to local businesses allows customers to act whenever they want. To take advantage of offers and promotions, shoppers often prefer local stores.
Once a customer is satisfied with your store and offering, they are more likely to visit you more than once. Additionally, repeat sales from a customer also provide successful word of mouth.
Allows you to track the purchase history of consumers
Local online marketing creates a personalized relationship with your customers. This allows you to track the purchase history of consumers; For example, what offers customers use to visit your store most often, what customers usually visit your store, how many repeat purchases were made, and so on.
Improve the quality of customer service.
Location-based marketing is very important to a good customer experience because a shopper is more likely to see the nearest store when they need it, and by locating your website, they are more likely to come to your aid during an emergency. your need.
With this feature, local online marketing is best for businesses such as doctors, lawyers, dentists, low-cost sellers, appliance retailers, car dealerships, and more.
Online marketing tactics such as local SEO, PPC ads, listing of sites in local business directories, and location-specific keyword ads can get you higher rankings in search engines, making you visible to customers and locals when looking for your business.
By measuring the impact of current marketing strategies when you start a new business, you can design your future marketing plans accordingly.