Blogging is an ideal way of establishing a brand voice. It also helps in growing loyalty and in becoming recognizable to customers. A great blog is the one that displays your brand has tons of information that is interesting and is a real knowledge-drop. Blog posting services is not about posting alone, it also means resolving and responding to customer queries.
There is a need to improve Google rankings and regular blogging or blog posting ensures improvement in Google ranking dramatically. There is a need to upload or post fresh updated content. This helps as Google rewards such sites offering informative content.