Something as basic as selecting an online marketing agency for your website or business can be overwhelming. After all, there are dozens of firms out there, each claiming to be the best in business. In this simple but important guide, we are sharing the factors that actually matter for selecting a marketing agency.
What does a marketing firm actually offer? Do they deal in just SEO and PPC, or can they handle web design, graphic designing, and other things like social media marketing? Make sure that you look into specialization as a key aspect for selecting an agency. A full-service company that can handle everything in online marketing should be your first choice.
- Team profile
A marketing agency is as good as the team of people working for them. In all likeliness, the company will assign two or more members to handle your online marketing campaign, and as a client, you have to take interest in what they specialize in, and if they have enough collaborative experience. If you are in the same city, you may want to meet the marketing team in person.
- Reporting and updates
Many business owners have their apprehensions about hiring online marketing agencies because they fear losing control of their project. However, that’s not how outsourcing works. Most firms will send you updates through marketing reports, which are typically sent every month. You can also expect them to take care of everything else, including measuring the growth of your website and brand through important and relevant KPIs.
For small businesses in particular, outsourcing online marketing is also about saving money. They want to be sure that they are not spending more than what they would have on an in-house team. Get an estimate from the agency in advance, but don’t be tempted to select one merely because they are cheap.
The last thing on our list is reviews. You can ask the marketing agency for client references and case studies, but do check if the company has good reviews online. Check Google to find if there are negative comments, and if there are a few or more, find the areas of concern.
An online marketing agency is likely to be your partner for a long time to come, and it is best to think of collaboration, instead of merely saving money. If they can do more than just marketing, that’s always a big asset too.